Hi Zoned,
"INCLUDE &TVKO-TXNAM_KOP& OBJECT TEXT ID ADRS LANGUAGE &VBDKA-SPRAS_VKO&"
You are right, the above include you have mentioned is for the image in this sapscript. Edit this image and
enter the below
"BITMAP 'xxxx' OBJECT GRAPHICS ID BMAP TYPE BCOL
Where xxxx should be the name of the logo created using SE78 transaction.
Thanks,
Naveena